Charles Revson, founder of the successful cosmetic manufacturing firm Revlon, once said, “In our factory we make lipstick. In our advertising, we sell hope.”
Smart advertisers know that one thing people the world round need is hope. Hence, the popularity of lottery tickets. One poor mother, who was raising her children on a small salary earned from long hours of hard work, was asked, “Why do you waste your money on a lottery ticket when you can hardly make ends meet?”
“Yeah, I buy a ticket every day,” the woman acknowledged. “But a dollar is not too much to pay for 24 hours of hope.” Though gambling on the lottery will usually disappoint, like all of us, this woman needs hope.
Hope is a vital ingredient to life. Without it, far too many people come to theconclusion that their life is simply not worth living and finally give up. When hope is gone, they have nothing left.
Norman Cousins, in Head First, the Biology of Hope (Penguin USA, 1990), illustrates the power of hope. He tells of two physicians who were to deliver a paper at a national meeting of cancer specialists. One was complaining bitterly, “I don’t understand it, Bob. We use the same drugs, the same dosage, and the same schedule of treatment. Yet I get a 22% recovery rate and you get a 74% recovery rate. How do you explain that?”
The other responded, “We both use Etoposide, Platinol, Oncovin, and Hydroxyurea. You put those letters together and tell people that you are giving them EPOH. I put them together and explain to them that they are receiving HOPE. I emphasize that they have a chance.”
Our Hope is in a person-Jesus. And Jesus is a vital ingredient to life.
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Source: (as sent by Nelly V.) To FB – Let’s Have Coffee with Jesus, by VICTOR LORENZO
